E-commerce high fashion business growth – Pink Boutique
“This partnership will protect Pink Boutique’s consumer and employer brand as we move into new markets. “ Alice Hall, Founder, Pink Boutique
“The decision to partner with NRG was one of our easier business decisions. ” Alice Hall, Founder, Pink Boutique
Fast growth e-commerce fashion business Pink Boutique partnered with NRG to help the business achieve the next stage in its impressive growth journey.
This strategic relationship has enabled Pink Boutique to focus on the business strategy and people development. NRG has provided full recruitment flexibility and expertise across specialist and operational functions to develop and recruit talent pipeline for Pink Boutique.
Pink Boutique, the online fashion retailer, was founded by Alice Hall five years ago with just a £90 investment. Recently it was named as the North East’s fastest-growing private firm for sales growth. With planned expansion into the US and Australia, Pink Boutique is hoping to attract the right talent to help it succeed in new markets.
Joint owners Alice Hall and Julie Blackie have aggressive growth targets for the womenswear brand and understand that harnessing the momentum of their growth is limited by the time constraints of them personally, thus recognise the need for a strong senior management team at this pivotal stage of the business.
By working closely at an executive level, the team at NRG were able to understand intimately the business values and culture, enabling them to profile and select candidates with the right fit and approach.
“The decision to partner with NRG was one of our easier business decisions. Both companies are women-led, SME businesses headquartered in Newcastle upon Tyne. We have full confidence in the team” Alice Hall, Founder, Pink Boutique.
greenbean by NRG is part of one of the longest established recruitment companies in the North East with an impressive track record. We believe this partnership will protect Pink Boutique’s consumer and employer brand as we move into new markets” continues Julie Blackie, Joint Co-Owner and MD.
Starting with the executive search for the roles of Commercial Director and Director of Retail & Operations, both with board level responsibility, NRG gained a full understanding of the high quality talent requirements and desires of the company. Both strategic hires have allowed Alice and Julie to take a step back from the day to day running of the business to focus on the next steps.
NRG continued to progress recruitment to add breadth to the Pink Boutique team, including hiring a HR Manager to focus on the resource management. Furthermore NRG has been instrumental in the appointments of two Non-Executive Directors to ensure governance and maintain commercial drive to ensure Pink Boutique maintains its iconic brand status.
“We are delighted to be working with Pink Boutique to provide a wide variety and agile recruitment services, enabling them to focus on business strategy and people development.” This fast growth company is a fantastic example of passion, hard work and entrepreneurship, all of which are shared values and behind the success of greenbean. We look forward to a long lasting relationship with Pink Boutique and supporting their strategic growth plans” Therese Liddle, NRG CEO
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