Strategic Recruitment Transformation for UK Financial Services: Multi-Site Talent Acquisition
Nucleus Financial, one of the UK's leading independent specialists in investment platforms, products, and wealth tech solutions, embarked on an ambitious transformation to consolidate multiple brands under a single, cohesive identity. This strategic evolution presented significant recruitment challenges: standardising hiring processes across disparate teams, harmonising employer branding after years of separate development, and maintaining a consistent candidate experience across all locations despite varying local talent markets.
Scope
Nucleus Financial partnered with Greenbean to harness its expertise in recruitment marketing, project management, and volume hiring. This collaboration aimed to attract high-calibre talent for operational roles across four key UK sites: Glasgow, Edinburgh, Ipswich, and Salisbury - resulting in over 50 successful placements within the first six months.
We streamlined recruitment efforts across these locations under the Nucleus Financial brand while recognising the distinct talent ecosystems, stakeholder needs, and skill profiles unique to each site. This required a detailed mapping of local recruitment channels and talent availability to ensure an effective, location-specific hiring strategy.
Through structured workshops and interviews, we engaged stakeholders across all sites to align hiring managers, HR teams, and business leaders. This collaborative approach ensured consistency while addressing site-specific requirements. A recruitment process diagnostic examined employer branding, role competencies, and cultural attributes, resulting in a structured framework tailored for operations roles. By embedding best practices across attraction, assessment, selection, and onboarding, we strengthened recruitment effectiveness and candidate quality.
We launched a multi-channel attraction campaign showcasing Nucleus Financial’s core values, workplace culture, and career progression opportunities, increasing vacancy visibility across high-traffic platforms such as LinkedIn, Indeed, Reed, and Totaljobs to reach both active and passive talent.
To maintain brand consistency, Greenbean collaborated with Nucleus Financial’s in-house marketing team to integrate recruitment marketing into their broader strategy, strengthening their employer brand. This included a dedicated landing page on the Greenbean website featuring:
Full SEO optimisation and Google for Jobs integration
Authentic branding with visually and textually consistent representation of Nucleus Financial
Featured job placements on the homepage to maximise visibility
A coordinated promotional campaign across Nucleus Financial and Greenbean’s social media platforms further amplified reach, featuring employer brand storytelling, workplace culture insights, and vacancy promotion.
Delivery Excellence and Continuous Improvement
Recruitment delivery was carefully managed across all UK locations, with processes adapted to local talent landscapes and skill requirements.
A structured governance framework ensured accountability through MI reporting, regular stakeholder feedback sessions, and continuous improvement initiatives. This approach allowed for rapid adaptation to changing business priorities throughout the partnership.
Results
Greenbean successfully managed recruitment delivery across all UK locations, adapting processes to local talent landscapes and skill requirements. A structured governance framework ensured accountability through MI reporting, regular stakeholder feedback, and continuous improvement initiatives, allowing for agility in response to shifting business priorities.
This partnership seamlessly integrated inclusive recruitment marketing into Nucleus Financial’s broader strategy, strengthening its employer brand and aligning hiring practices with its newly consolidated corporate identity.
Key Achievements – 1st 6 months of Contract:
Placement of 55 operations professionals across four locations
100% fulfillment
96% retention of candidates placed into specialist roles
Establishment of a consistent, high-quality candidate experience across all sites.
Nucleus Financial and Greenbean continue to enhance recruitment strategies, using data-driven insights to optimise processes across all UK locations. This partnership demonstrates the impact of a strategic, multi-stakeholder approach - going beyond filling vacancies to strengthen market identity and build a resilient talent pipeline.
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