The UK job market never stands still, and it's clear that hiring trends are shifting. The unemployment rate rose to 4.4% in the three months leading up to December 2024, up from 3.9% the previous year, according to the ONS. At the same time, job vacancies have dipped, with openings falling by 24,000 (2.9%) to 812,000 between October and December 2024, as reported by the ONS.

For businesses, this means competition for the best talent remains fierce. Traditional hiring strategies are no longer enough to cut through the noise, making recruitment marketing an essential part of any hiring strategy.

What is Recruitment Marketing?

Recruitment marketing is all about using clever marketing tactics - think content creation, employer branding, and social media engagement to attract and connect with top talent instead of waiting for candidates to come to you. This approach helps build brand awareness and cultivates a strong talent pipeline.

The average UK professional spends around 109 minutes daily on social media, so it is no surprise that platforms like LinkedIn, Instagram, and even TikTok are shaping how companies attract candidates. With over 756 million users, LinkedIn is a must for employer branding, networking, and thought leadership. Interactive content like live videos, which generate 24 times more comments than static posts, can drive engagement and showcase what makes your company a great workplace. Featuring employees, giving behind-the-scenes insights, and sharing your values can help humanise your brand and attract the right people.

Different platforms serve different purposes. LinkedIn is a hub for professional networking, while TikTok and Instagram allow companies to showcase culture in a more informal, relatable way. A tailored approach to social media ensures you reach the right audience with the right message.

Staying Visible with Automation

Keeping up with online trends and ensuring a steady stream of content can feel overwhelming, but automation tools make it easier. Scheduling social media posts, email campaigns, and job ads in advance keeps your recruitment marketing consistent and engaging while freeing up your team to focus on real-time interactions and candidate relationships.

Recruitment marketing is an investment that pays off. By implementing a structured, data-driven strategy, businesses can stand out in a crowded market and attract the talent needed to drive success.

Let Greenbean Help You Stay Ahead

Recruitment is evolving, and companies that embrace recruitment marketing will have the edge. At Greenbean, we work with businesses to build and implement tailored recruitment marketing strategies that strengthen employer brands and attract high-quality candidates.

Contact us today to find out how we can help you enhance your talent attraction strategy and stay ahead in a competitive hiring landscape.

​