Recruitment Marketing Advisory Service

Recruitment Marketing Advisory Service

Recruitment marketing starts long before someone submits an application. In a competitive talent market, organisations need to understand how future talent experiences their employer brand, from early careers and graduates through to highly skilled specialists and executive leaders. While many organisations have strong marketing teams focused on the corporate brand, the employer brand is often less visible, despite its critical role in building sustainable, diverse talent pipelines aligned with business values and ESG commitments.

Our Recruitment Marketing Advisory Service helps you understand how different talent groups engage with your organisation, what motivates them, and where they interact with your brand. We review how your talent value proposition (TVP) is communicated across your digital footprint, including career sites, job advertising, social media and candidate review platforms, and identify any unconscious bias, non-inclusive language, and barriers to application that may limit access for underrepresented groups.

The output is a clear, practical insight report tailored to your organisation, providing actionable recommendations your teams can implement. This includes guidance on inclusive recruitment language, accessibility, bias reduction and messaging aligned with generational drivers such as reward, flexibility, purpose, and development, ensuring your employer brand authentically reflects your culture, values and ESG objectives.

We present our findings back to stakeholders, providing clarity on priorities, risks and opportunities. This ensures recruitment marketing activity is aligned with your wider people and business strategy, supporting long-term workforce planning, strengthening diversity and inclusion outcomes, and building a resilient, future-ready talent pipeline.

Find out more about our range of Talent Advisory Services in the digital flipbook below.