November is the NEW December for UK consumers
For the US and UK, Black Friday (November 29th) marks the biggest shopping period of the year. In the last five years alone, its popularity has grown to surpass the usual pre-Christmas shopping period in the UK.
The term Black Friday originated in the US in the 1940s when Americans flooded the shops the day after Thanksgiving, lured by the promise of post-turkey discounts.
Amazon offered the first Black Friday deals to UK consumers in 2010, but this was not widely known.
For the UK, the closest discounted shopping equivalent was the Boxing Day sales.
The term Black Friday became part of the UK’s trading calendar in 2013 when Asda, part of the US giant Walmart Group, made UK national headlines by offering huge discounts on a range of goods including TVs and laptops. A pre-Christmas sale which saw customers wrestling and pushing their way to the front of the queues to bag huge discounts.
Since then, Black Friday has rapidly taken hold in the UK and grown into a week-long trading period with many retailers releasing deals in the run up to the day, encouraging customers to shop early.
Black Friday’s big-ticket discounts combined with the e-commerce alternative of Cyber Monday makes this peak trading period outnumber any other time of the year, changing the way we shop in the run up to Christmas.
Salecycle’s ’11 Black Friday and Cyber Monday Online Retail Stats’ report found that online sales in the UK grew from £810m in 2014 to £1.49bn during this same period in 2018.
November has become the new December for UK consumers, and whilst experts say Black Friday is not making shoppers spend more, it is making us spend earlier.
It is expected that this year’s Black Friday and Cyber Monday will break previous records in terms of traffic and sales.
However, an increase in sales volumes also brings a greater number of returns, all of which put an additional strain on customer services, warehouses and logistics – and you may well be faced with the challenge of scaling your workforce to meet demand.
Preparing for workforce fluctuations
At greenbean, our Managed Service Provision (MSP) provides you with full control and visibility of your temporary workforce all year round through one cost effective solution, ensuring quality, compliance and 100% fulfillment with the ease of one consolidated invoice.
One of our dedicated client solutions managers will work with you throughout the year to understand your business and the seasonal changes in consumer demand and supply, scaling our solution to a full-time, on-site recruitment and assessment model during peak trading periods such as Black Friday.
Our team will manage all temporary worker and hiring manager queries as well as payroll, sickness and holiday management, removing the burden from your business and allowing you to get on with fulfilling your customer orders.
The greenbean team are experienced in providing temporary customer service, complaints and data entry staff, as well as warehouse, FLT and logistics workers.
MSP in action
greenbean helped one luxury British fashion retailer seamlessly increase their flexible workforce by 400% during their busiest festive period to date.
Our team manage the retailer’s flexible staffing model all year round, and to support this seasonal fluctuation in workforce requirements, the greenbean MSP model becomes a full time, on site project during Q4, with a dedicated recruitment and assessment team in place, covering a 24/7 site operation.
Read the full case study below.